From Taipei to London

London Fashion Show Event Visual

This project was a significant collaboration with Dyelog to create the principal event visual for a Taiwanese designers’ fashion show during London Fashion Week. The core objective was to design a dynamic visual that not only represented the high-energy creativity of the participating designers but also successfully transferred a distinct piece of Taiwanese culture to an international fashion audience.

I drew direct inspiration from the traditional Pinball Machines (彈珠台) commonly seen in vibrant Taiwanese night markets.
This familiar cultural artifact was utilised as the central, kinetic metaphor:

Designed by
Ting Hua Huang